Cashing in on individual cattle management
You cannot manage what you cannot measure – the simple principle of the Decatur Beef Alliance which aims to get progressive producers out of the commodity business and into the value-added beef business.
Since 1971 Decatur County Feedyard, just North of Oberlin, Kan, has been in the commercial feeding business under the leadership of owner Warren Weibert. The feedyard has a one-time capacity of 40,000 and is turned over about 1.75 times a year. The focus is on retained ownership customers and improving long-term profitability through information. Decatur County Feedyard began sorting cattle by ultrasound in 1987, and was the first commercial feedlot to sort cattle with a video scanner.
In 1994 the Decatur Beef Alliance was established and the facility invested in Micro beef Technologies’ ACCU-TRAC Electronic Cattle Management System as part of a Total Quality Management approach to beef production.
The alliance enables producers to maximize profit from the genetics bred into the cattle and strengthen the relationship between ranchers, feeders and packers. The program is rooted in the management principle that beef quality and consistency can’t improve, nor can profits, unless the information necessary for genetic selection is passed back to the producer.
“We focus on individual management,” says Director of Supply Development, Dan Dorn. “Our ultimate goal is to better the return to the ranch and increase the ranchers’ profitability.”
Dorn works with more than 200 regular customers spread across the U.S. from Florida to Hawaii, primarily involved with retained ownership. He works closely with cow/calf producers on advising, reviewing and offering recommendations for genetics and marketing.
According to Decatur County Feedyard results, individual management in the feedyard produces an average $15 per head performance advantage over group management. Timely marketing on a value-based grid system adds another $5 to $10 per head advantage. The greatest potential for higher profits however, is back at the ranch where genetic improvements based on individual performance and carcass data can bring another $50 per head profit. The wealth of individual performance data provides the producer the opportunity for another level of herd management.

